I thought they nailed it with their marketing campaign, using the tagline We Are Asia to position the fair as distinctly from this part of the world.  Quite Asian too to make use of celebrity endorsers (i.e. the region’s biggest art collectors) to promote the event in a series of eye-catching ads.  While one did not see groundbreaking pieces from the art world’s biggest names, and the organizers could have laid out the spaces in a less confusing manner, overall, the art did not disappoint at the second edition of Art Stage Singapore. Continue reading →